Add Something Wild to Your Product Innovation

Wild Rice spread on white background

There’s a new old grain in town. Wild rice—though not uncommon in consumers’ diets—is often overshadowed by other ancient grains. But don’t be fooled, wild rice has the nutrition, sustainability and general intrigue to make this underdog a fresh, trendy option to add to your product innovation.


Ancient and whole grains continue to increase in popularity year over year, and wild rice fits the bill thanks to some unstoppable trends in the food world.

Consumers are showing a larger interest in locally grown food. Wild rice is an ancient grain, but one native to and harvested in North America, making its overall impact on the environment smaller.

There’s the growing tendency of expecting grains in everyday products, from breakfast burritos to salads and more, giving wild rice a life beyond a soups and sides. This versatility is just another reason to add more grains to your products.

Wild rice in a bowl


Wild rice is a nutritional powerhouse that’s on the brink of getting the awareness it deserves. Just look at everything it offers:

  1. All 9 essential amino acids: Wild rice has all 9 essential amino acids: histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine.

  1. Important nutrients: Wild rice is a good source of fiber, magnesium, molybdenum, phosphorus and zinc, and an excellent source of manganese and copper.

  1. Rich in antioxidants: This gluten free ancient grain also contains vital antioxidants, including vitamins A and E.


Beyond a rich and storied history, this supergrain has a unique flavor, color and texture that sets it apart from other rice and grains.

Few, if any, other grains offer the earthy, nutty, roasted flavor of wild rice. It stands up in richer, bolder applications, but also adds depth to simple flavors as well.

Wild rice and salmon flatbread
Icon: Super grain


Ready to add some grains? Let’s start with quality. Every variety of our wild rice goes through careful sourcing, extensive testing and thorough cleaning, so you know you’re getting the best in every batch. Take a look through your options to see for yourself:

Grade A Plus wild rice in a bowl

Grade A+ – Prized for its long grains and ultra-upscale appearance.

Quick cook wild rice in a bowl

Quick Cook Wild Rice – High quality and beautifully retained rich color, offers a nutty flavors and a remarkably reduced cooking time.

Grade A wild rice in a bowl

Grade A – This high-quality wild rice has a rich, dark color. It creates consistently beautiful dishes every time.

Crispy wild rice in a bowl

Crispy Wild Rice – Our crispy wild rice has a rich, complex flavor, maximum crunch and a striking appearance, wonderful for nutrition bars, snack mixes, and salad toppings.

Grade B Scarified wild rice in a bowl

Grade B Scarified – This high quality wild rice has a slightly lighter color, but retains its nutty flavor while boasting a reduced cooking time.